Spirit of GS – BMW Motorrad

The GS is more than a motorcycle; it’s an attitude. We’re hungry for what’s coming and we’ll keep exploring, always. That’s the #spiritofGS.

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Project Description

When i've been asked to direct this project, the guideline was simple : the riders or the GS don't have to be in the spotlight... But the places, the moments, the elements you can feel or see when you ride a GS.